The Northside News is a free community newspaper distributed every two months by bulk mail to 13,000 households and businesses on Madison's Northside.
Most people keep our paper around until they receive the latest issue, so your ad is right at hand for your customers.
The Northside News uses walk-sequence
saturation mailing, reaching close to 100% of Northside addresses,
including apartment buildings and many individuals who do not
subscribe to other newspapers.
Questions? Interested in reserving ad space?
Who can advertise?
Are you a first time advertiser?
What is the column rate per inch?
Do you offer color ads?
What are your ad sizes and rates?
What are the deadlines?
What format is correct for my ad?
What if I need help?
Questions?
Interested in reserving ad space?
Please call Dana Slowiak at 661-0060, ext. 1
or email.
Who
can advertise?
We accept digital ads from any advertiser in
and outside our publication area.
NOTE: In order to maintain our nonprofit
status, according to federal law, we cannot accept ads from
insurance companies, travel agencies, or any ads that promote
credit cards or have credit card logos on them.
Are
you a first-time advertiser?
We require new advertisers to prepay before publication.
Regular advertisers are billed once the paper is released.
What
is the rate per column inch?
Ad rates are $12.50 per column inch. We offer
special rates for nonprofits. Please contact Dana Slowiak at
661-0060, ext. 1 or email
for more information on our nonprofit rates.
Do
you offer color ads?
Yes! We accept full color ads! Color ads are
reserved on a first-come, first served basis, as space for color
ads is limited.
For color ads, please see the standard ad sizes and pricing (listed below) for additional color charges.
What
are your ad sizes and rates?
Ad sizes include sixtheenth page, eighth page,
quarter page, half page and full page sizes.
Sixteenth Horizontal - $50
(For color, add $10)
This ad is 2 columns wide by 2 inches tall
4 7/8 inches wide and 2 inches tall
Sixteenth Vertical - $50
(For color, add $10)
This ad is one column wide by 4 inches tall
2 3/8 inches wide and 4 inches tall
Eighth Vertical - $100 (For
color, add $10)
This ad is one column wide by 8 inches tall
2 3/8 inches wide and 8 inches tall
Eighth Square - $100 (For color,
add $10)
This ad is 2 columns wide by 4 inches tall
4 7/8 inches wide and 4 inches tall
Quarter Page - $200 (For color,
add $20)
This ad is 2 columns wide by 8 inches tall
4 7/8 inches wide and 8 inches tall
Half Page - $400 (For color,
add $40)
This ad is 4 columns wide by 8 inches tall
10 inches wide by 8 inches tall
Full Page - $800 (For color,
add $80)
This ad is 4 columns wide by 16 inches tall
10 inches wide and 16 inches tall
Inserts are available. Please call for rates (661-0060, ext. 1).
Odd size ads are an option, but please call first. Ads that exceed the standard column widths will be rounded up and charged for the next standard width. For example, an ad that falls between one and two columns wide will be assessed as a two column ad.
What
are the deadlines?
Reservation deadline and ad deadline
If you want to run ad ad, you must reserve space prior to sending
your ad. Reservation deadlines are three weeks prior to paper
delivery. We cannot guarantee ad space after this date, and
all ad space reserved will be billed, even if you do
not send your final ad.
Ad deadlines are when final versions of your ad are due in our office. This is one week after the ad reservation deadlines, two weeks prior to paper delivery.
If you need assistance with your ad, contact us prior by the ad reservation date to allow plenty of time for you to view your ad before it goes to print.
Upcoming deadlines are as follows (please
plan accordingly when placing ads):
April/May 2008
Ad reservation deadline: March 19
Ads due: March 26
Delivery begins: April 8
Jun/Jul 08 --
Ad reservation deadline: May 21; Ads due: May 28; Delivery:
Jun. 10
Aug/Sep 08 --
Ad reservation deadline: Jul. 16; Ads due: Jul. 23; Delivery:
Aug. 5
What
format is correct for my ad?
We accept ads at Adobe PDF files, 1200 dpi. We
cannot guarantee the print quality of ads we receive as other
file types. If you cannot send
us a PDF file, please call us to talk about options and ensure
we can process your ad on our computers BEFORE you put forth
time and effort in creating your ad.
Black and white ads must be grayscale PDF files.
Color ads must be CMYK PDF files.
If your ads are not in the proper format, they will be returned to you for corrections.
What
if I need help?
We also offer design and layout services in our
offices. We gather your information and create an ad for you.
We charge a minimum of $17 per hour for the first layout session.
Most ads do not take more than an hour. Design or text changes
to future ads are billed in quarter-hour increments.
If you need assistance with your ad, contact us prior by the ad reservation dates listed above to allow plenty of time for you to view your ad before it goes to print.
